Underwriting: What it is and is not.
What Underwriting is:
Underwriting is an announcement of support.
While listener-members are the major sponsors of WCDG, we also welcome support from local businesses and other non-profits. By underwriting or sponsoring a WCDG program, your business contributes to WCDG and its operations and is thanked for it during that program.
Businesses may underwrite with money or with a trade of goods or services.
What Underwriting is not:
Underwriting is not advertising. WCDG is committed to our non-commercial status and adheres strictly to the FCC's definition of non-commercial.
WCDG's underwriting announcements may be prerecorded or read live. They are read verbatim, with neutral inflection and no music.
The text is basically this: "This program is supported by you, the CDG listener member, and by ABC, whose product 123 is available at XYZ. They can be reached at...".
WCDG and the business will negotiate the actual wording of the underwriting announcement.
WCDG Underwriting announcements are regulated by the FCC and must conform to the following guidelines.
For more about underwriting:
Read this underwriting flier (Word doc). Call us or email us.
Or use the icons below to launch your external stream player. On a mobile device, we're listed in the Tune In app.
Like our stream?
Please consider becoming a partner with a recurring monthly donation.
Thanks for your support.
HOW YOU CAN BECOME PART OF THE WCDG 88.7 RADIO MINISTRY
Thank you for your interest supporting the work God is doing through this non-profit radio ministry. As an underwriter, your monthly donation would be used to broadcast solid-Bible teaching and Christ-centered worship music 24 hrs a day. In exchange, we would air acknowledgement spots for your business or organization daily, depending upon your agreement.
Area Businesses can sponsor a program on WCDG 88.7FM for less than the cost of a latte a day. And what do you get for your Business Donation?
1. On Air announcements
2. Listing on the Radio Newsletter distributed in 3 counties.
3. Listing on the WTGP Website (By BusinessType and Location).
4. An opportunity to place your business in the GOOD NEWS monthly distributed to readers throughout the county (optional).
And for less than 2 latte's per day you get all the above, plus a special notice IMAGE, SPECIAL FONT plus a link to your website, and an additional 4 program on-air announcements each week for a month.
And for less than you pay for lunch each day you get the above listings plus 8 on-air announcements per week. (that 12 additional on-air spots plus a listing in the Good News Newsletter and listing online at the WCDG Radio website.
And if you want all the above and choose to pay annually, we will reduce your already low underwriting donation by another 10%.
And if you don't have a website presence for your business, we can build one for you and link it to all the above for (a one-time fee) only $199, plus a small online hosting fee paid to others ($9.95 /month).
Business Website Development and hosting is valued at over $700.00, but only costs you $199 for development (domain name included) plus $9.95/month for Hosting)*.
*Storefront and Shopping Cart extra
Because we are a non-commercial radio station licensed by the Federal Communications Commission, we have certain guidelines we must adhere to for Underwriting Announcements.
Your announcement may contain the following: